The Source AZ

The Source AZ is a vegan food truck in Phoenix, Arizona, themed after a 1970s cult. Miles developed custom organic typography with cues from the 1970s revival of uncial typography. With a mushroom forward menu and, obviously, a mushroom forward era, a custom badge was designed to embody mankind's symbiotic relationship with the alien-like spores. To add a homey comfort to the brand, Miles hand illustrated a groovy floral textile design to evoke memories of hanging out on your friend's old thrifted couch, laughing about nothing.

When it comes to your brand, don't fuck around.