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Miles Willis McDermott Logo Animation

Miles Willis
McDermott

Emersa

Emersa’s branding redefines luxury as immersive, adaptive and entirely its own. Inspired by the venue’s rounded portals, gridwork, shimmer and darkness, its custom monoline typography feels futuristic yet warm. Built without fixed colors, the identity absorbs the light, cocktails and atmosphere around it, flexing across menus, signage, garnishes and digital moments. The result is a living visual system: part cocktail bar, part gallery, part future-world lore made to be discovered layer by layer.

Branding Completed at House of Form as the Senior Director of Branding

When it comes to your brand, don't fuck around.

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