Bronze Leaf Cigars is a mobile cigar lounge and delivery service in Arizona, aiming soften the historically dusty masculine perception of cigar culture. The branding developed by Miles was designed to resonate with a less masculine audience, but not alienate the original older demographic. A sleek monoline neon-style monogram of a tobacco leaf / flame was hand-lettered and complimented by a more traditional chisel typeface. The cool-tone argyle pattern was designed to communicate a classic classiness to the older demographic, but appears fresh and stylish to the very different younger demographic.